FINER DETAILS CONCIERGE SERVICES

HIGHLIGHT THE FINER DETAILS

We assumed nothing with this brief. We held intense focus groups while surveying a cross-section of current, potential and retired customers.
services rendered:
strategy  |  mentorship  |  development  |  creative
Finer Details is the number you have to have on speed dial! They are a personal concierge service that will problem-solve, organise, manage, de-clutter and simplify your life. No task is too big or too small for their capable team to manage seamlessly.
Despite having a winning service, Finer Details were toiling with how best to communicate their offering in order to find new customers.
We assumed nothing with this brief. We held intense focus groups while surveying a cross-section of current, potential and retired customers. From here, we discovered that Finer Details were framing their offering in the negative that was burdening their audience, as opposed to framing it in the positive that would inspire their audience to respond. Based on this key customer insight, along with a number of other insights, the CSDC Team re-branded and re-positioned their business to spark hope, joy and a sense of freedom for their customers.
Strategy:
  • Create brand persona that is positive and empowering
  • Refresh all marketing touch points to communicated re-engineered brand persona
  • Streamline services to improve customer purchase
  • Develop mechanisms to increase customer spend, and customer retention
Results:
  • Created new brand positioning, brand elements and key messages
  • Built a new, responsive, client-managed e-commerce website
  • Developed a suite of branded collateral, plus templates for ongoing client editing
  • Repositioned services into 4 key areas of focus making it easier for customers to navigate
  • Created new product packages and service packages
Services Utilised:
  • Customer Research and Insights
  • Brand & Marketing Strategy
  • Product Review and Refinement
  • Website Development
  • Copywriting
  • Graphic Design

Michaela as Client Director, and the entire CSDC Team, were amazing to work with. They always offered valuable advice, customer insights and creative ideas. We would brainstorm with Michaela and would come away feeling inspired and energised.

– Heather Gibson, Founder.

Some of the work we did: